Onwrd Together CBS Bahamas Feature
CBS Bahamas was recently featured on the blog of Onwrd Together as part of their @Work series. Onwrd Together is digital solutions and communication agency in The Bahamas. Rachel spoke with Brent Burrows II, our senior manager of e-commerce and brand innovation, to learn more about how CBS Bahamas has used digital solutions to grow business. Here are some of the topics they covered.
The Driving Force
Finding the best way to serve our Family Island customers was one of our biggest motivating factors when launching the online catalog.
“We knew we needed a better way to serve [Family Island customers]. It was a little bit difficult selling to the Family Islands and having to deal with phone calls, emails, bank transfers, people dropping off cheque. That kind of was the real push and realization for us to get online from the retail store point of view."
Continued Success in the New Normal
To keep up the momentum our website built once The Bahamas returned to 'the new normal' after lockdowns, we have strived to continually improve the online shopping experience for our customers.
"Last year, more than 80 percent of CBS’s website visitors were new, demonstrating continued growth. And it’s not just a website for CBS. Instead, there has been an ongoing push to continuously find better solutions to solve customer issues and improve the overall experience. The result has been establishing CBS as a company and a brand that values the customer experience and is always seeking to improve it by paving the way for easy and efficient interactions through digital transformation."
A Holistic Approach
At CBS Bahamas, we are using our online presence for much more than a catalog, such as our DIY Series.
"CBS makes use of a 24-hour live chat on the website and the company’s Facebook page, as well as a customer service ticketing program and a detailed order tracking system for Family Island customers. And the brand’s use of online marketing, developing not only ads for social media but also videos highlighting DIY tips and projects, helps to engage customers in new and more personal ways."
More To Come
The future of CBS Bahamas is exciting, and we can't wait to show our customers what's coming next.
“We're always trying to stay ahead and work on new things. We know we can't become complacent. It's a very fast-changing environment and we're always looking to make it better and take it to the next level.”
To view the full writeup, click here.
- CBS PR Team
(242) 677-2100
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